The entertainer’s nonprofit, the Sean Anderson Foundation, has partnered with Ally Financial and the Thurgood Marshall College Fund to host the contest. The program, which started Friday and ended Sunday night, gave students from historically black colleges and universities nationwide an opportunity to plan, develop and present a business plan in front of their peers and a panel of judges. In between preparing for their presentations, students participated in sessions on financial literacy, idea pitching, and building a business model.