Setting The Pace: Thurgood Marshall College Fund’s The PITCH™ Heads to Atlanta, Georgia, Driving Education and Diversity in Entrepreneurship!

April 30, 2024

Atlanta, Georgia (April 30, 2024) – Thurgood Marshall College Fund (TMCF) is thrilled to announce that their renowned business competition The PITCH™ will be hosted in Atlanta, Georgia, for 2024, under the theme “Setting The Pace.” Scheduled from May 18 to May 23, 2024, The PITCH™ will include 200 scholars from Historically Black Colleges and Universities (HBCUs) and Predominantly Black Institutions (PBIs) for an immersive entrepreneurial experience.

In a strategic move, TMCF has chosen Atlanta, Georgia, as the vibrant backdrop for The PITCH™ 2024, marking a significant shift from its previous locations. This change aims to foster a dynamic environment conducive to innovation and collaboration, reflecting TMCF’s commitment to empowering diverse talent in the entrepreneurial landscape.

Under the guidance of TMCF’s Innovation and Entrepreneurship (I&E) team and presidential sponsors Wells Fargo, CBRE and Coca-Cola, participants will embark on a five-day journey of venture ideation, team building, business model development, prompt engineering, and pitching. The competition will challenge student innovators and emerging entrepreneurs to generate solutions addressing business, social, or educational challenges and develop minimally viable products (MVPs) for evaluation by a panel of industry experts.

“The relocation of The PITCH™ to Atlanta signifies our dedication to cultivating a thriving ecosystem for diverse innovators,” said George Spencer, Chief Innovation and Growth Officer at TMCF. “By embracing this dynamic city as our host, we aim to equip the next generation of leaders with the skills and resources needed to drive transformative change in various sectors.”

Furthermore, The PITCH™ 2024 marks TMCF’s continued foray into Web 3.0 and emerging technologies with the top 10 MetaScholars participating alongside the in-room competitors. Every participant will engage with immersive platforms and customized generative pre-trained transformers (GPTs), exploring new dimensions of innovative collaboration and creativity.

For further updates on The PITCH™ competition agenda and partnerships, visit www.tmcf.org.

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